Five elements that make a brand a BRAND

    Tuesday, May 18, 2021 at 6:00 PMCentral Daylight Time

    Any brand can become THE BRAND based on collective and lasting impression created through marketing and branding activities. A BRAND provides recognition to create and store value as brand equity that benefits its customers, owners, and shareholders. Some important elements that are needed to make a brand "the brand" will be discussed by Dr. Monika Rawal and Ms. Julia Williams.

    This webinar is part of a series, Five Essential Skills to be an Effective Executive.

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